Fashion brands to launch gym lines as pandemic accelerates hybrid lifestyles
Telfar and Pangaia announce new collections as lockdowns blur lines between work, home and leisure
From Rishi Sunak’s 6am Peloton workout to the new aerobics comedy Physical starring Rose Byrne, our love of all things gym-related shows no signs of abating. Now two of the most cutting-edge fashion brands are releasing clothes to squat, jump and sweat into.
Telfar, the black-owned fashion brand beloved by Oprah Winfrey and Alexandria Ocasio-Cortez, known for its vegan leather, gender-neutral handbag and luxury durags, has announced a sportswear line set to launch in September. And Pangaia, the label at the forefront of sustainable fashion, which can count Pharrell Williams among its fans, has announced a 31-piece gym line.
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